Rob Leathern, Analyst

As an analyst, Rob Leathern examines transaction-based online businesses, focusing on revenue-model viability, marketing strategy, competitive positioning and technology application. Leathern's areas of specialization include loyalty strategies, shopping bots and tools, multichannel selling and wireless commerce. He has also been responsible for forecasts and projection models across the automotive, financial services, Internet commerce and technology areas.

Leathern joined Jupiter Media Metrix in May 1999. Previously, he was an investment banker at Furman Selz in New York, first in general corporate finance, then in the firm's healthcare corporate finance group, where he worked on mergers and acquisitions, financial analysis and equity offerings for emerging biotechnology and medical technology firms.

Leathern earned bachelor's degrees in computer science and economics from Dartmouth College. He lives in San Francisco.