NYU Stern
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
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Publications

Articles Published in Refereed Journals:

Sharma, Eesha, and Vicki G. Morwitz (2016), "Saving the Masses: The Role of Perceived Efficacy in Charitable Giving," Organizational Behavior and Human Decision Processes,135, 45-54.

Greenleaf, Eric A., Eric J. Johnson, Vicki G. Morwitz, and Edith Shalev (2016), "The Price does not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing," Journal of Consumer Psychology, 26 (1), 105-124.

Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz (2015), "Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications," Journal of Marketing Research, 52 (4), 530-545.

Danziger, Shai, Hadar Liat, and Vicki G. Morwitz (2014), "Retailer Pricing and Consumer Choice under Price Uncertainty," Journal of Consumer Research, 41 (3), 761-775.

Morwitz, Vicki G. (2014), "Insights from the Animal Kingdom," Journal of Consumer Psychology, 24 (4), (October), 572-585.

Vadiveloo, Maya, Vicki G. Morwitz, and Pierre Chandon (2013), "Mere Belief Effects: The Effects of Perceived Calorie Restriction and Health Labels on Satiety," Appetite, 71 (December), 349-356.

Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gulden Ulkumen (2013), "Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity," Journal of Consumer Psychology, 23 (4), 515-535.

Bauer, Johannes, Schmitt, Philipp, Vicki G. Morwitz, and Russ Winer (2013), "Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?" Journal of Academy of Marketing Science, 41 (4), 436-455.

Shalev, Edith, and Vicki G. Morwitz (2013), "Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgments," Journal of Consumer Psychology, 23 (2), 220-227.

Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gurhan-Canli, (2012), "Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria," Journal of Consumer Psychology, 22 (4), 473-485.

Smith, Ronn J., Pierre Chandon, Vicki G. Morwitz, Eric R. Spangenberg, and David E. Sprott (2012), "How to Help People Change Their Habits: Asking about Their Plans," Yale Economic Review, VIII (1), 15-17.

Raghubir, Priya, Vicki G. Morwitz, and Shelle Santana (2012), "Europoly Money: The Impact of Currency Framing on Tourists' Spending Decisions," Journal of Retailing, 86 (1), 7-19.

Shalev, Edith and Vicki G. Morwitz (2012), "Influence via Comparison-Driven Self Evaluation and Restoration: The Case of the Low-Status Influencer," Journal of Consumer Research, 38 (5), 964-980.

Chandon, Pierre, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg, and David E. Sprott (2011), "When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms," Journal of Consumer Research, 38 (October), 420-430.

Raghubir, Priya, Vicki G. Morwitz, and Amitav Chakravarti (2011), "Spatial Categorization and Time Perception: Does it Take Less Time to Get Home?" Journal of Consumer Psychology, 21 (April), 192-198.

Sun, Baohong and Vicki G. Morwitz (2010), "Stated Intentions and Purchase Behavior: A Unified Model," International Journal of Research in Marketing, 27 (4), 356-366.

Ulkumen, Gulden, Amitav Chakravarti, and Vicki G. Morwitz (2010), "Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions," Journal of Marketing Research, 48 (August), 659-671.

Thomas, Manoj and Vicki G. Morwitz (2009), "The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference," Journal of Marketing Research, 46 (February), 81-91.

Ulkumen, Gulden, Manoj Thomas, and Vicki G. Morwitz (2008), "Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates," Journal of Consumer Research, 35 (August), 245-56.

Morwitz, Vicki G. (2008), "Marketing Extends beyond Humans," Journal of Business Research, 61 (5), 544-545.

Morwitz, Vicki G., Joel Steckel, and Alok Gupta (2007), "When do Purchase Intentions Predict Sales?" International Journal of Forecasting, 23 (3), 347-364.

Chandran, Sucharita and Vicki G. Morwitz (2006), "The Price of Free-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences," Journal of Consumer Research, 33 (December), 384-392.

Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams (2006), "The Question-Behavior Effect: What We Know and Where We Go From Here," Social Influence, 1 (June), 128-137.

Young Holt, Bethany, Vicki G. Morwitz, Long, Ngo, Polly Harrison, Kevin Whaley, and Anh-Hoa Nguyen (2006), "Microbicide Preference Among Female College Students in California," Journal of Women's Health, 15 (April),281-294.

Chandran, Sucharita and Vicki G. Morwitz (2005), "Effect of Participative Pricing on Consumers Cognitions and Actions: A Goal Theoretic Perspective," Journal of Consumer Research, 32 (September), 249-259.

Morwitz, Vicki G. (2005), "The Effect of Survey Measurement on Respondent Behavior," Applied Stochastic Models in Business and Industry, 21, 451-455.

Thomas, Manoj and Vicki G. Morwitz (2005), "Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition," Journal of Consumer Research, 22 (June), 54-64.

Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2005), "Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research," Journal of Marketing, 69(April), 1-14.

Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2004), "The Short- and Long-Term Effects of Measuring Intent to Repurchase" Journal of Consumer Research, 31 (December), 566-572.

Morwitz, Vicki G. and Gavan J. Fitzsimons (2004), "The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?" Journal of Consumer Psychology, 14 (1&2), 64-74.

Dholakia, Utpal M. and Vicki G. Morwitz (2002), "The Scope and Persistence of Mere-Measurement Effects: Evidence from a Field-Study of Customer Satisfaction Measurement," Journal of Consumer Research, 29 (September), 159-167.

Block, Lauren, Vicki G. Morwitz, William P. Putsis Jr., and Subrata Sen (2002), "Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model," American Journal of Public Health, 92 (8), 1346-1351.

Dholakia, Utpal M. and Vicki G. Morwitz (2002), "How Surveys Influence Customers," Harvard Business Review, 80 (5): 18-19.

Hsiao, Cheng, Baohong Sun, and Vicki G. Morwitz (2002), "The Role of Stated Intentions in New Product Purchase Forecasting," Advances in Econometrics, 16, 11-28.

Morwitz, Vicki G. (2001), "Methods for Forecasting from Intentions Data," AIDS, 15 (February), S23.

Sen, Sankar, Zeynep Gurhan-Canli, and Vicki G. Morwitz (2001), "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, 28 (December), 399-417.

Armstrong, J. Scott, Vicki G. Morwitz, and V. Kumar (2000), "Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?" International Journal of Forecasting, 16 (3), 383-397.

Block, Lauren and Vicki G. Morwitz (1999), "Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment," Journal of Consumer Psychology, 8(4), 343-376.

Morwitz, Vicki G., Eric Greenleaf, and Eric Johnson (1998), "Divide and Prosper: Consumers Reactions to Partitioned Prices," Journal of Marketing Research, 25 (November), 453-463.

Morwitz, Vicki G. and David C. Schmittlein (1998), "Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models," Management Science, 44 (May), 610-628.

Young, Martin R., Wayne S. DeSarbo, and Vicki G. Morwitz (1998), "The Stochastic Modeling of Purchase Intentions and Behavior," Management Science, 44 (February), 188-202.

Morwitz, Vicki G. (1997) "It Seems Like Only Yesterday: The Nature and Consequences of Telescoping Errors in Marketing Research," Journal of Consumer Psychology, 6(1), 1-30.

Winer, Russell S., John Deighton, Sunil Gupta, Eric J. Johnson, Barbara Mellers, Vicki G. Morwitz, Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer (1997), "Choice in Computer-Mediated Environments," Marketing Letters, 8 (July), 287-296.

Morwitz, Vicki G. (1997), "Why Consumers Don't Always Accurately Predict Their Own Future Behavior," Marketing Letters, Special Issue on the Time Course of Preferences, 8 (January), 57-70.

Morwitz, Vicki G. and Carol Pluzinski (1996), "Do Polls Reflect Opinion or do Opinions Reflect the Polls? The Impact of Political Polling on Voters' Expectations, Preferences, and Behavior," Journal of Consumer Research, 23 (June), 53-67.

Fitzsimons, Gavan and Vicki G. Morwitz (1996), "The Effect of Measuring Intent on Brand Level Purchase Behavior," Journal of Consumer Research, 23 (June), 1-11.

Sen, Sankar and Vicki G. Morwitz (1996), "Consumer Reactions to a Provider's Position on Social Issues: The Effect of Varying Frames of Reference," Journal of Consumer Psychology, 5 (1), 27-48.

Sen, Sankar and Vicki G. Morwitz (1996), "Is it Better to Have Loved and Lost than Never to Have Loved at All?: The Effect of Changing Product Attributes over Time on Product Evaluation," Marketing Letters, 7 (3), 225-236.

Morwitz, Vicki G., Eric Johnson, and David C. Schmittlein (1993), "Does Measuring Intent Change Behavior?" Journal of Consumer Research, 20 (June), 46-61.

Morwitz, Vicki G. and David C. Schmittlein (1992), "Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which 'Intenders' Actually Buy?" Journal of Marketing Research, 29 (November), 391-405.

Book Chapters:

Morwitz, Vicki G. (2011), "Biases in the Processing of Price Information," in Consumer Insights: Findings from Behavioral Research, Ed. Joseph Alba, Marketing Science Institute, 27-28.

Morwitz, Vicki G. (2011), "Purchase Intentions and Purchasing," in Consumer Insights: Findings from Behavioral Research, Ed. Joseph Alba, Marketing Science Institute, 89-90.

Morwitz, Vicki G. and Eesha Sharma (2011), "A Different View on Pricing," in Legends in Marketing: Kent Monroe, Ed. Jagdish N. Sheth, SAGE Publications Pvt. Ltd.

Cooley, Thomas, Xavier Gabaix, Samuel Lee, Thomas Mertens, Vicki Morwitz, Shellene Santana, Anjolein Schmeits, Stijn Van Nieuwerburgh, and Robert Whitelaw (2010), "Consumer Financial Protection Regulation," in Regulating Wall Street: The Dodd-Frank Act and the New Architecture of Global Finance, Eds. Viral V. Acharya, Thomas F. Cooley, Matthew P. Richardson, and Ingo Walter, Wiley, 73-84.

Cooley, Thomas, Xavier Gabaix, Samuel Lee, Thomas Mertens, Vicki Morwitz, Anjolein Schmeits, and Stijn Van Nieuwerburgh (2009), "Consumer Finance Protection Agency: Is There a Need?" in Real Time Solutions for Financial Reform, 85-88.

Thomas, Manoj and Vicki G. Morwitz (2009), "Heuristics in Numerical Cognition: Implications for Pricing," in Handbook of Research in Pricing, Ed. Vithala Rao, Edward Elgar Publishing, 132-149.

Morwitz, Vicki G. (2001), "Methods for Forecasting from Intentions Data," in Principles of Forecasting: A Handbook for Researchers and Practitioners, Scott Armstrong, ed., Kluwer Academic Publishers, 33-56.


Invited Papers:

Thomas, Manoj and Vicki Morwitz (2005), "A Penny Saved," Stern Business, Fall/Winter, 20-23.

Greenleaf, Eric A., Vicki G. Morwitz, and Russell S. Winer (2004), "Helping Hands," Stern Business, Fall/Winter, 42-47.

Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr., and Subrata K. Sen (2003), "Just Saying No," Stern Business, Winter/Fall, 28-31.

Morwitz, Vicki G (2003), "An Incomplete Picture," Marketing Research, 15 (2), 49-50.

Morwitz, Vicki G. and Carol Pluzinski (1996), "Do Polls Reflect Opinions or Do Opinions Reflect the Polls?" Stern Business, Fall, 14-15.

Morwitz, Vicki G. (1993), "Not All 'Definitely Will Buy's Will Buy: How to Determine Which Ones Will," Marketing Review, 49(2), 8-30.

Fitzsimons, Gavan and Vicki G. Morwitz (2007), Advances in Consumer Research, Vol. 34, Duluth, MN: Association for Consumer Research.


Other Publications:

Shalev, Edith and Vicki Morwitz (2010),"How Low Can I Go? The Comparative Effect of Low Status Users on Buying Intentions," Advances in Consumer Research, Eds. Darren Dahl, Gita Johar, and Stijn van Osselaer, Vol. 38, Duluth, MN: Association for Consumer Research.

Raghubir, Priya, Vicki Morwitz, and Shelle Santana (2010), "Europoly Money: The Impact of Currency Framing on Tourists Spending Decisions," Advances in Consumer Research, Eds. Darren Dahl, Gita Johar, and Stijn van Osselaer, Vol. 38, Duluth, MN: Association for Consumer Research.

Tang, Jane, Andrew Grenville, Vicki G. Morwitz, Amitav Chakravarti, and Gulden Ulkumen (2009), "Influencing Feature Price Tradeoff Decisions in CBC Experiments," 2009 Sawtooth Software Conference Proceedings, 247-262.

Shalev, Edith and Vicki G. Morwitz (2009). "Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgment," Advances in Consumer Research, Eds. Ann L. McGill and Sharon Shavitt,Vol. 36, 1051-1052.

Chandon, Pierre and Vicki G. Morwitz (2008), "Breaking Behavior Repetition: New Insights on the Role of Habits and Intentions," Advances in Consumer Research, Eds. Angela Y. Lee and Dilip Soman, Vol. 35, 125-128.

Shalev, Edith and Vicki G. Morwitz (2008), "The Surprising Influencers: How the Inferred Attributes of Observed Consumers Shape Observer Consumers Buying Intentions," Advances in Consumer Research, Eds. Angela Y. Lee and Dilip Soman ,Vol. 35, 996.

Chandran, Sucharita and Vicki G. Morwitz (2006), "The Price of 'Free'-Dom: Consumer Sensitivity to Promotions with Negative Contexual Influences," Advances in Consumer Research, Eds. Connie Pechmann and Linda Price Vol. 33, 250.

Chandon, Pierre and Vicki G. Morwitz (2005), "Self-Generated Validity Effects in Consumer Research," Advances in Consumer Research, Eds. Geeta Menon and Akshay Rao, Vol. 32, 270-273.

Thomas, Manoj and Vicki G. Morwitz (2005), "How Do Consumers and Managers Process Numeric Information? The Role of Numerical Cognition," Advances in Consumer Research, Eds. Geeta Menon and Akshay Rao, Vol. 32, 445-448.

Thomas, Manoj and Vicki G. Morwitz (2004), "Effects of Framing on Magnitude Perceptions of Prices," Advances in Consumer Research, Eds. Barbara E. Kahn and Mary Frances Luce, Vol. 31, 454-456.

Kiesler, Tina and Vicki G. Morwitz (2001), "What are the Chances? Biases in the Assessment of Probability and Risk," European Advances in Consumer Research, Eds. Andrea Groppel-Klein and Franz-Rudolph Esch, Vol. 5, 195.

Menon, Geeta and Vicki G. Morwitz (1994), "Biases in Social Comparison: If You are One in a Million, There are 4,000 People Just Like You," Advances in Consumer Research, Eds. Chris T. Allen and Deborah Roedder John, Vol. 21, 379.

Easterling, Doug, Howard Kunreuther and Vicki G. Morwitz (1991), "Forecasting Behavioral Response to a Repository from Stated Intent Data," Proceedings of the 1991 International High-Level Radioactive Waste Management Conference.

Rose, Theodore and Vicki G. Morwitz (1987), "Graphical Presentation of Product Pricing," Proceedings of the SAS Users Group International, Dallas, 1987.



Vicki G. Morwitz
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
Stern School of Business
Tisch Hall
40 West 4th Street, Room 807
New York, NY 10012
Tel: (212)998-0518
Fax: (212)998-4006

Email: vmorwitz@stern.nyu.edu


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