Assistant Professor of Marketing
Leonard N. Stern School of Business
New York University
"Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution,"
Eric Yanfei Zhao, P. Devereaux Jennings, and Michael Lounsbury), forthcoming in Organization
of Dynamic Models of Rewards Program," (with Andrew Ching),
forthcoming in Japanese Economic Review (special issue on Marketing)
"Balancing Exclusivity and Accessibility: Patterns of Brand and Product
Line Extension Strategies in the Fashion Luxury Industry," (with Poppy
History Culture Consumption (special issue on the Business
of Luxury), 4(1), 2017, 31-57.
Success Beyond Traditional Measures: New Insights from
Methods and Market Response Modeling,” (with Vinod
Venkatraman, Angelika Dimoka,
Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E.
and Russell S. Winer), Journal
of Marketing Research, 52(4), 2015, 436-452.
the Illegitimacy Discount: Cultural Entrepreneurship in the U.S.
Feature Film Industry," (with Eric Yanfei Zhao and Michael
Studies, 34(12), 2013 1747-1776.
the Informative and Persuasive Roles of Detailing on Prescribing
Decisions," (with Andrew Ching), Management Science,
58(7), 2012, 1374-1387.
Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic
Programming Models," (with Andrew Ching, Susumu Imai, and
Neelam Jain), Quantitative
Marketing and Economics, 10(2), 2012, 151-196 (lead
- Source Codes for the Monte Carlo exercises (in C and MATLAB)
Effects of Detailing on Prescribing Decisions under Quality Uncertainty,"
(with Andrew Ching) Quantitative
Marketing and Economics, 8(2), 2010, 123-165 (lead
Demand for New and Used Durable Goods without Physical Depreciation:
The Case of Japanese Video Games," (with Andrew Ching), under minor revision for Marketing
Computationally Efficient Fixed Point Approach to Dynamic Structural Demand Estimation," (with Yutec Sun), under 2nd round review at Journal of
- Source Codes for the Monte Carlo exercises (NFP, MPEC, and PFP)
Effect of Acquisitions on Product Quality, Innovativeness, and Sales
Performance: Evidence from the Console Video Game Industry (2002-2010),"
(with Joost Rietveld), under invited revision for Management Science.
Dynamic Structural Model of Endogenous Consumer Reviews in Durable
Goods Markets," (with Yuzhou Liu), under invited revision for Marketing Science.
"Strategic Paradox in Market Entry: Divergent Drivers of
Entry and Performance in the U.S. Console Video Game Market" (with Eric
Y.F. Zhao and P. Devereaux Jennings), under invited revision for Journal of Management Studies.
Estimation of Finite-Horizon Discrete Choice Dynamic
(with Andrew Ching).
Works in progress
"Price Discrimination via Versioning with Limited Quantity and Time: The
Case of Special Edition Video Games,"
(with Joost Rietveld and Yuzhou Liu).
"Software Piracy and Outsourcing in Two-Sided Markets," (with Eitan
a Latent Seasonal Market Segment in the Year-End U.S. Video Game
Market," (with Minjung Kwon and Bryan Bollinger).
"Is Eearly Product Release Preannouncement a Signal for High Product Quality?" (with Baek Jung Kim).
"When and How Do Firms Benefit from Limtied-Time Products?" (with Makoto Mizuno).
"Dynamic Competition for New and Used Durable Goods without Physical
Depreciation,” (with Andrew Ching and Matthew Osborne).
Demand for New and Used Durable Goods without Physical Depreciation,"
Ph.D. dissertation, University of Toronto, 2011.