Masakazu Ishihara

Assistant Professor of Marketing
Leonard N. Stern School of Business
New York University

CV (pdf)


"Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the U.S. Feature Film Industry," (with Eric Yanfei Zhao and Michael Lounsbury), forthcoming in Organization Studies.

"Measuring the Informative and Persuasive Roles of Detailing on Prescribing Decisions," (with Andrew Ching), Management Science, 58(7), 2012, 1374-1387.

"A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models," (with Andrew Ching, Susumu Imai, and Neelam Jain), Quantitative Marketing and Economics, 10(2), 2012, 151-196 (lead article).

"The Effects of Detailing on Prescribing Decisions under Quality Uncertainty," (with Andrew Ching) Quantitative Marketing and Economics, 8(2), 2010, 123-165 (lead article).

Working papers

"Speed vs. Quality in Trend Following: Adaptive Emulation around Categories in the U.S. Console Video Game Industry, 1995-2012," (with Eric Yanfei Zhao and P. Devereaux Jennings), under 2nd round review at Strategic Management Journal.

"Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games," (with Andrew Ching), under review.

"A Computationally Efficient Fixed Point Approach to Structural Estimation of Aggregate Demand," (with Yutec Sun).

Working in progress

"Bayesian Estimation of Non-Stationary Dynamic Discrete Choice Models," (with Andrew Ching).

"Dynamic Competition for New and Used Durable Goods without Physical Depreciation,” (with Andrew Ching).

"Two-Sided Piracy," (with Eitan Muller).


"Dynamic Demand for New and Used Durable Goods without Physical Depreciation," Ph.D. dissertation, University of Toronto, 2011.