Assistant Professor of Marketing
Leonard N. Stern School of Business
New York University
"Balancing Exclusivity and Accessibility: Patterns of Brand and Product
Line Extension Strategies in the Fashion Luxury Industry," (with Poppy
Zhang), forthcoming in Luxury:
History Culture Consumption (special issue on the Business
Success Beyond Traditional Measures: New Insights from
Methods and Market Response Modeling,” (with Vinod
Venkatraman, Angelika Dimoka,
Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E.
and Russell S. Winer), Journal
of Marketing Research, 52(4), 2015, 436-452
the Illegitimacy Discount: Cultural Entrepreneurship in the U.S.
Feature Film Industry," (with Eric Yanfei Zhao and Michael
Studies, 34(12), 2013 1747-1776
the Informative and Persuasive Roles of Detailing on Prescribing
Decisions," (with Andrew Ching), Management Science,
58(7), 2012, 1374-1387.
Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic
Programming Models," (with Andrew Ching, Susumu Imai, and
Neelam Jain), Quantitative
Marketing and Economics, 10(2), 2012, 151-196 (lead
Effects of Detailing on Prescribing Decisions under Quality Uncertainty,"
(with Andrew Ching) Quantitative
Marketing and Economics, 8(2), 2010, 123-165 (lead
Demand for New and Used Durable Goods without Physical Depreciation:
The Case of Japanese Video Games," (with Andrew Ching), under
2nd round review at Marketing
"An Exemplar-based Model of Category Emergence: Strategic
Differentiation and Performance in Emerging Video Game Categories,"
Eric Yanfei Zhao, P. Devereaux Jennings, and Michael Lounsbury), under
revision for Organization
Computationally Efficient Fixed Point Approach to Structural Estimation
of Aggregate Demand," (with Yutec Sun), under
revision for Journal of
Effect of Acquisitions on Product Quality, Innovativeness, and Sales
Performance: Evidence from the Console Video Game Industry (2002-2010),"
(with Joost Rietveld), under review.
of Dynamic Models of Rewards Program," (with Andrew Ching),
"Strategic Paradox in Market Entry: Divergent Drivers of
Entry and Performance in the U.S. Console Video Game Market" (with Eric
Y.F. Zhao and P. Devereaux Jennings), under review.
Dynamic Structural Model of Endogenous Consumer Reviews in Durable
," (with Yuzhou Liu).
Estimation of Finite-Horizon Discrete Choice Dynamic
(with Andrew Ching).
Working in progress
"Software Piracy and Outsourcing in Two-Sided Markets," (with Eitan
"Price Discrimination via Versioning with Quantity Limit and Time: The
Case of Special Edition Video Games,"
(with Yuzhou Liu and Joost Rietveld).
"Dynamic Competition for New and Used Durable Goods without Physical
Depreciation,” (with Andrew Ching).
Demand for New and Used Durable Goods without Physical Depreciation,"
Ph.D. dissertation, University of Toronto, 2011.