LIU LIU


Ph.D. Candidate
Marketing
Stern School of Business
New York University

Contact Information
 lliu@stern.nyu.edu
 (+1)  212-998-0523
  NYU Stern School of Business
      40 West 4th Street
      Tisch Hall, Room 825
      New York, NY 10012

About

I am a Ph.D. Candidate in Marketing at NYU Stern. My research is focused on the intersection of machine learning and marketing, specifically on visual content and consumer choices. My advisors are Prof. Daria Dzyabura and Prof. Yuxin Chen.

Prior to joining Stern, I worked at Google for three years as a Software Engineer, doing large-scale machine learning for the AdSense system. I received my bachelor's degree from Tsinghua University and master's degree from Carnegie Mellon University, both in Computer Science.

Curriculum Vitae


Research

Research Interests

    Substantive: Visual Marketing, Choice Modeling, Branding, Product Design, Social Media
    Methodological: Machine Learning, Deep Learning, Natural Language Processing, Computer Vision

Publications and Working Papers

  • Liu Liu and Daria Dzyabura (2017), "Capturing Heterogeneity Among Consumers with Multi-taste Preferences," Revise & resubmit, Journal of Marketing Research (PDF)
  • Liu Liu, Daria Dzyabura, and Natalie Mizik (2017), “Visual Listening In: Extracting Brand Image Portrayed on Social Media”, Revise & resubmit, Marketing Science (Job Market Paper) (PDF)
  • Liu Liu, Jack Mostow, and Gregory Aist (2013), "Generating Example Contexts to Help Children Learn Word Meaning,", Journal of Natural Language Engineering, 19.02: 187-212 (PDF)
  • Ni Lao, Jun Zhu, Liu Liu, Yandong Liu, and William W. Cohen (2010), "Efficient Relational Learning with Hidden Variable Detection," In Advances in Neural Information Processing Systems (NIPS) (pp. 1234-1242) (PDF)
  • Jing Zhang, Jie Tang, Liu Liu, and Juanzi Li (2008), "A Mixture Model for Expert Finding," Advances in Knowledge Discovery and Data Mining, 466-478 (PDF)

Work in Progress

  • "Demand Estimation Incorporating Subjective Product Attributes through Images”, with Yuxin Chen and Daria Dzyabura
  • "Optimal Product Design with Deep Learned Visual Features", with Artem Timoshenko
  • "Category Learning through Images: An Application to Movie Posters”, with Masakazu Ishihara
  • "On Creativity: A Study of Crowd-sourced and Community-drive Product Visual Design", with Yuxin Chen and Li Wang

Teaching

Instructor, "Introduction to Marketing" (Undergraduate Core), Summer 2016, NYU Stern
Instructor evaluation: 6.8/7 (department average 6.15)

Industry

Google Inc., Pittsburgh, PA (2010 - 2013)
Software Engineer, Google AdSense pCTR Team

Education

New York University, New York City, NY (2013 - Present, expected 2018)
    Ph.D., Marketing
Carnegie Mellon University, Pittsburgh, PA (2008 - 2010)
    M.S., Language Technologies in Computer Science
Tsinghua University, Beijing (2004 - 2008)
    B.E., Computer Science

Personal

I love living spontaneously in New York City.

I am a nature lover.

I co-founded the first Asian-style karaoke house in Pittsburgh. (Pittsburgh Post-Gazette)