Ph.D.
Marketing
Stern School of Business
New York University
Contact Information
lliu@stern.nyu.edu
(+1) 212-998-0523
NYU Stern School of Business
40 West 4th Street
Tisch Hall, Room 825
New York, NY 10012
About
I obtained my Ph.D. degree in Marketing from New York University Stern
School of Business in May 2018. I am now an Assistant professor of Marketing at
Leeds School of Business in University of Colorado Boulder. My research is focused on
the intersection of machine learning and marketing, specifically on visual
content and consumer choices. My advisors at NYU Stern are Prof. Daria Dzyabura and Prof. Yuxin
Chen.
Prior to doing Ph.D. in Marketing, I worked at Google for three years as a Software
Engineer, doing large-scale machine learning for the AdSense system. I received my bachelor's degree from Tsinghua
University and master's degree from Carnegie Mellon University, both in Computer Science.
Research
Research Interests
Substantive: Visual Marketing, Choice Modeling, Branding, Product
Design, Social Media
Methodological: Machine Learning, Deep Learning, Natural Language
Processing
Publications
-
Liu Liu, Jack Mostow, and Gregory Aist (2013), "Generating Example Contexts to
Help Children Learn Word Meaning,", Journal of Natural Language
Engineering, 19.02: 187-212
(PDF)
- Ni Lao, Jun Zhu, Liu Liu, Yandong Liu, and William W. Cohen (2010),
"Efficient Relational Learning with Hidden Variable Detection,"
In Advances in Neural Information Processing Systems (NIPS) (pp. 1234-1242)
(PDF)
- Jing Zhang, Jie Tang, Liu Liu, and Juanzi Li (2008), "A Mixture Model for
Expert Finding," Advances in Knowledge Discovery and Data Mining, 466-478
(PDF)
Working Papers
- Liu Liu and Daria Dzyabura, "Capturing Heterogeneity Among
Consumers with Multi-taste Preferences,"
(PDF)
- Liu Liu, Daria Dzyabura, and Natalie Mizik, “Visual Listening In:
Extracting Brand Image Portrayed on Social Media”
(PDF)
Teaching
Instructor, "Introduction to Marketing" (Undergraduate Core),
Summer 2016, NYU Stern
Instructor evaluation:
6.8/7 (department average
6.15)
Industry
Google Inc., Pittsburgh, PA (2010 - 2013)
Software Engineer, Google AdSense pCTR Team
Education
New York University, New York City, NY (2013 - 2018)
Carnegie Mellon University, Pittsburgh, PA (2008 - 2010)
M.S., Language Technologies in Computer Science
Tsinghua University, Beijing (2004 - 2008)
Personal
I love living spontaneously in New York City.
I am a nature lover.
I co-founded the first Asian-style karaoke house in Pittsburgh. (Pittsburgh Post-Gazette)