Ph.D.
Marketing
Stern School of Business
New York University

Contact Information
 lliu@stern.nyu.edu
 (+1)  212-998-0523
  NYU Stern School of Business
      40 West 4th Street
      Tisch Hall, Room 825
      New York, NY 10012

About

I obtained my Ph.D. degree in Marketing from New York University Stern School of Business in May 2018. I am now an Assistant professor of Marketing at Leeds School of Business in University of Colorado Boulder. My research is focused on the intersection of machine learning and marketing, specifically on visual content and consumer choices. My advisors at NYU Stern are Prof. Daria Dzyabura and Prof. Yuxin Chen.

Prior to doing Ph.D. in Marketing, I worked at Google for three years as a Software Engineer, doing large-scale machine learning for the AdSense system. I received my bachelor's degree from Tsinghua University and master's degree from Carnegie Mellon University, both in Computer Science.

Curriculum Vitae

---

Research

Research Interests

Substantive: Visual Marketing, Choice Modeling, Branding, Product Design, Social Media
Methodological: Machine Learning, Deep Learning, Natural Language Processing

Publications

• Liu Liu, Jack Mostow, and Gregory Aist (2013), "Generating Example Contexts to Help Children Learn Word Meaning,", Journal of Natural Language Engineering, 19.02: 187-212 (PDF)
• Ni Lao, Jun Zhu, Liu Liu, Yandong Liu, and William W. Cohen (2010), "Efficient Relational Learning with Hidden Variable Detection," In Advances in Neural Information Processing Systems (NIPS) (pp. 1234-1242) (PDF)
• Jing Zhang, Jie Tang, Liu Liu, and Juanzi Li (2008), "A Mixture Model for Expert Finding," Advances in Knowledge Discovery and Data Mining, 466-478 (PDF)

Working Papers

• Liu Liu and Daria Dzyabura, "Capturing Heterogeneity Among Consumers with Multi-taste Preferences," (PDF)
• Liu Liu, Daria Dzyabura, and Natalie Mizik, “Visual Listening In: Extracting Brand Image Portrayed on Social Media” (PDF)

---

Teaching

Instructor, "Introduction to Marketing" (Undergraduate Core), Summer 2016, NYU Stern
Instructor evaluation: 6.8/7 (department average 6.15)

---

Industry

Google Inc., Pittsburgh, PA (2010 - 2013)
Software Engineer, Google AdSense pCTR Team

---

Education

New York University, New York City, NY (2013 - 2018)

Ph.D., Marketing

Carnegie Mellon University, Pittsburgh, PA (2008 - 2010)

M.S., Language Technologies in Computer Science

Tsinghua University, Beijing (2004 - 2008)

B.E., Computer Science

---

Personal

I love living spontaneously in New York City.

I am a nature lover.

I co-founded the first Asian-style karaoke house in Pittsburgh. (Pittsburgh Post-Gazette)