Professor of Marketing

Stern School of Business
44 West 4th Street, Ste 9-67
New York, NY 10012
Tel: 212.998.0521
Fax: 212.995.4006
Email: jsteckel@stern.nyu.edu



  • Ph.D. in Marketing/Statistics, Wharton School, University of Pennsylvania, 1982
  • M.A. in Statistics, The Wharton School, University of Pennsylvania, 1980
  • MBA with distinction in Management Science, The Wharton School, University of Pennsylvania, 1979
  • B.A., summa cum laude in Mathematics, Columbia University, 1977

Honors & Awards

  • Chair, Marketing Department, 1998-2004.
  • One of the inaugural winners of the Best Review Award for the Journal of Retailing, 2003.
  • Cited for outstanding editorial support, Fordham University Pricing Center, September 2002.
  • Invited speaker at American Marketing Association Doctoral Consortium, USC, 1999.
  • Dissertation was named Winner of the 1983 Academy of Marketing Science Dissertation Competion.

Research Interests

Teaching Interests

  • Marketing Strategy
  • Research Methodologies
  • Decision Making
  • Marketing Concepts
  • Behavioral Research Methods

Selected Publications

  • “Supply Chain Decision Making: Do Shorter Cycle Times and Shared Point of Sale Information Always Help?” (with S. Gupta and A. Banerji), Management Science, Aprill 2004.
  • "Choice and the Internet: From Clickstream to Research Stream,” (with R. Bucklin, J. Lattin, A. Ansari, S. Gupta, D. Bell, E. Coupey, J.D.C. Little, C. Mela, and A. Montgomery), Marketing Letters , Vol. 13, No. 3, Summer 2002.
  • “A Multiple Idea Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework,” (with J. Lee and K. Sudhir), Journal of Marketing Research, February 2002.
  • “2001: A Marketing Odyssey,” (with E. Brody), Vol. 20, No. 4, Marketing Science, Fall 2001.
  • “Consumer Strategies for Purchasing Assortments within a Single Product Class,” (with Jack K.H. Lee), Journal of Retailing, Vol. 75, No. 3, Fall 1999.

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