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Yannis Bakos is Associate Professor of Management at the Leonard N. Stern School of Business at New York University where he conducts research and teaches graduate courses on the economic and business implications of information technology, the Internet, and online media.
Professor Bakos pioneered research on the impact of information technology on markets, and in particular on how internet-based electronic marketplaces will affect pricing and competition. Professor Bakos is also currently studying pricing strategies for information goods. His award-winning research has been published in academic and professional journals, such as Management Science, Information Systems Research, MIS Quarterly, Journal of MIS, International Journal of Electronic Commerce, Journal of Economic Perspectives, and the Journal of Law and Economics. He holds a Ph.D. in Management and an MBA in Finance from the MIT Sloan School of Management. He also received a Masters in Electrical Engineering and Computer Science and a B.S. in Computer Engineering from MIT's Department of Electrical Engineering and Computer Science.
Professor Bakos serves as director or advisor for several corporations and non-profit organizations. He teaches and lectures internationally on the business impact of the Internet and on the pricing of information goods. Before coming to NYU, he was on the faculties of the Graduate School of Management at the University of California, Irvine, and the Sloan School of Management at MIT. In 1999 he co-founded Flexplay Technologies, Inc., where he served as Chairman of the Board from 2001 until its sale to The Convex Group in 2004.
Professor Bakos is the co-founder (with Professor Chris F. Kemerer) of the Workshop on Information Systems and Economics (WISE), which has become the leading forum for research at the intersection of the Information Technology and Economics disciplines. In addition to the first WISE, which was held in Cambridge, MA on December 3, 1989, Profs Bakos and Kemerer co-chaired the 8th WISE in Cleveland, OH on December 14-15, 1996.
Recent and Future Workshops: WISE '2002 was held December 14-15, 2002 in Barcelona, Spain. WISE '2003 was held December 13-14 in Seattle, WA. WISE '2004 took place December 11-12, 2004 in Washington DC. WISE '2005 was held December 10-11, 2005 in Irvine, CA. WISE '2006 took place December 9-10, 2006 in Evanston, IL. WISE '2007 was held December 8-9, 2007 in Montreal, Canada. WISE '2008 took place December 13-14, 2008 in Paris, France. Prof. Bakos will chair WISE '2009, the 20th anniversary WISE, to be held in Phoenix, AZ on December 14-15, 2009.
The following papers are available from this Web page. Abstracts can be read by clicking on the indicated link, and most papers can be downloaded in Adobe PDF format (which can be read with Adobe Acrobat Version 3.0 or higher). Alternatively, a copy of these (or other) papers may be requested from Professor Bakos.
Bakos, Y., Marotta-Wurgler, F., Trossen, D. R. "Does Anyone Read the Fine Print? Testing a Law and Economics Approach to Standard Form Contracts." CELS 2009 4th Annual Conference on Empirical Legal Studies Paper, August 2009.
Bakos, Y., Lucas, H. C. Jr., Oh, W., Simon, G., Viswanathan, S. and Weber, B. "The Impact of Electronic Commerce on Competition in the Retail Brokerage Industry." Information Systems Research, December 2005. [Acrobat PDF file 380K]
Bakos, Y., "The Emerging Landscape for Retail E-Commerce." Journal of Economic Perspectives, January 2001. [Acrobat PDF file 58K]
Bakos, Y. "Towards Friction-Free Markets: The Emerging Role of Electronic Marketplaces on the Internet," Communications of the ACM, Volume 41, Number 8 (August 1998), pp. 35-42. [Acrobat PDF file 89K]
Bailey, J. and Bakos, Y. "An Exploratory Study of the Emerging Role of Electronic Intermediaries," International Journal of Electronic Commerce, Volume 1, Number 3, Spring 1997. [Click here for the abstract] [Acrobat PDF file 44K]
Bakos, Y. "Information Links and Electronic Marketplaces: Implications of Interorganizational Information Systems in Vertical Markets," Journal of Management Information Systems, Volume 8, No. 2, Fall 1991. [Click here for the abstract] [Acrobat PDF file 65K]
Bakos, Y. and Brynjolfsson, E. "Bundling and Competition on the Internet: Aggregation Strategies for Information Goods," Marketing Science (January 2000). [Click here for the abstract] [Acrobat PDF file 200K].
Bakos, Y. and Brynjolfsson, E. "Bundling Information Goods: Pricing, Profits and Efficiency," Management Science (December 1999) [Click here for the abstract] [Acrobat PDF file 240K]. Winner of the 1999 J.D.C. Little Award for Best Marketing Paper published in an INFORMS journal.
Bakos, Y. and Brynjolfsson, E. "Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing and Micropayment Systems," in Proceedings of Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property. D. Hurley, B. Kahin, and H. Varian, eds. MIT Press, Cambridge, Massachusetts (August 2000). [Click here for the abstract] [Acrobat PDF file 128K] [Click here for an HTML version]
Bakos, Y. and Dellarocas, C. "Cooperation without Enforcement? A Comparative Analysis of Litigation and Online Reputation as Quality Assurance Mechanisms," Forthcoming in Management Science.
Bakos, Y. "The Productivity Payoff of Computers," A Review of The Computer Revolution: An Economic Perspective by Daniel E. Sichel, Science, July 3, 1998, p. 52.
Bakos, Y. and Brynjolfsson, E. "Organizational Partnerships and the Virtual Corporation," Chapter 4 in Information Technology and Industrial Competitiveness: How Information Technology Shapes Competition, Kluwer Academic Publishers, forthcoming 1997. [Click here for the abstract] [Acrobat PDF file 81K]
Bakos, Y. "Are Computers Boosting Our Productivity?" A Review of The Trouble With Computers by Thomas K. Landauer, Journal of Economic Literature, September 1996. [Acrobat PDF file 15K]
"Are Computers Boosting Productivity?" ComputerWorld, March 27, 1995. An early article discussing the impact of IT on productivity.
Bakos, Y. and Brynjolfsson, E. "From Vendors to Partners: Information Technology and Incomplete Contracts in Buyer-Supplier Relationships," Journal of Organizational Computing, Volume 3, Number 3, December 1993. [Click here for the abstract] [Acrobat PDF file 231K]
Bakos, Y. and Treacy, M. E. "Information technology and corporate strategy: a research perspective," MIS Quarterly, Vol 10, No. 2, June 1986, pp. 107-119. [Click here for the abstract] [Acrobat PDF file 58K]
Professor Bakos pioneered certain methods to control information stored in optical media. These innovations have resulted in more than twenty patent applications, including the following nine issued U.S. patents:
Bakos, Y., Brynjolfsson, E., Heller, A. and Heller, E. "Pseudo-reflective Read Inhibitor for Optical Storage Media." U.S. patent 6,537,635; issued March 2003. Also U.S. patent 6,839,316; issued January 2005.
Bakos, Y. and Brynjolfsson, E., "Directory Read Inhibitor for Optical Storage Media." U.S. patent 6,641,886; issued November 2003. Also U.S. patent 6,838,144; issued January 2005.
Thompson, R., Exter, N., Bakos, Y., Minns, R. and Takiff, L., "Limited Play Optical Devices with Interstitial Reactive Layer and Methods of Making Same." U.S. patent 6,756,103; issued June 2004.
Bakos, Y. and Brynjolfsson, E., "Directory Read Inhibitor for Optical Storage Media." U.S. patent 6,838,144; issued January 2005.
Thompson, R., Bakos, Y. and LeBlanc, A., "Limited Play Optical Devices with Interstitial Reactive Layer and Methods of Making Same." U.S. patent 6,917,579; issued July 2005.
Thompson, R., Exter, N., Bakos, Y., Minns, R. and Takiff, L., "Limited Play Optical Devices with Interstitial Reactive Layer and Methods of Making Same." U.S. patent 6,960,382; issued November 2005.
Thompson, Bakos, Y., Paulus, J. and LeBlanc, A., "Limited Play Optical Devices with
Interstitial Reactive Layer and Methods of Making Same." U.S. patent 7,177,261; issued February 2007.
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