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Research & Consulting

 

My research seeks to measure and quantify three related issues: (i) the welfare impact of the Internet and mobile technologies on industries and markets transformed by its shared infrastructure, (ii) the trade-offs between data privacy concerns and the economic value accruing to consumers, and (iii) the business impact of digital advertising and mobile marketing. I have consulted in various capacities for Apple, Berkeley Corporation, CBS, Dataxu, DFS Group, Facebook, NBC Universal, OneVest, Samsung, Showtime, 1-800-Contacts, and 3TI World, and collaborated closely with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, and Travelocity amongst many otherleading Fortune 500 firms, in the US, Europe and Asia.

Bio

 

Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments. He is the Director of the Masters of Business Analytics Program at NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the Top 200 Thought Leaders in Big Data and Business Analytics. He is the youngest receipient of the prestigious INFORMS ISS Distinguished Fellow Award. In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation.

Selected Recent Industry Speaking Engagements

 
    • Keynote Speech, Masters & Robots, Singularity University, Warsaw, October 2017.
    • Keynote Speech, BEAR Institute, University of Toronto, Toronto, November 2017.
    • Keynote Speech, Big Data and Business Analytics Summer Conference, Harbin, July 2017.
    • Keynote Speech, Yello Mobile Digital Marketing Group, Seoul, July 2017.
    • Keynote Speech, KP Financial Services Group, Seoul, July 2017.
    • Keynote Speech, Innovation Connect Economy Conference, Singapore, June 2017.
    • Keynote Speech, WPP-J.Walter Thompson Digital Conference, Shanghai, June 2017.
    • Keynote Speech, CKGSB Knowledge Series, NYC, May 2017.
    • Keynote Speech, CTAM Annual Meetings, NYC, November 2016.
    • Plenary Speech, Teradata PARTNERS Conference, Atlanta, September 2016.
    • Plenary Speech, Organization of Economic Cooperation and Development (OECD) Annual Meetings, Paris. June 2016.

Selected Recent Awards and Honors

 
  • 2017 Thinkers50 Distinguished Achievement Award Nomination for 'Digital Thinking'.
  • 2017 Thinkers50 Radar Award.
  • 2016 National Science Foundation EAGER award.
  • 2015 Best Paper in Management Information Systems Quarterly.
  • 2015 Best Publication of the Association of Information Systems.
  • 2015 Distinguished Fellow Award from the INFORMS IS Society.
  • 2015 Adobe Faculty Research Award.
  • 2014 Best Paper in Management Science IS department from the last 3 years (2011-2013).
  • 2014 Best Paper in Information Systems Research.
  • 2014 Best Overall Conference Paper Award, American Marketing Association (AMA) Conference.
  • 2014 Selected For Top 40 Under 40 Business School Professors by "Business Week".
  • 2014 Selected For Top 200 Thought Leaders for Big Data and Business Analytics by "Analytics Week".
  • 2013 Google Faculty Research Award.